Understanding consumer behavior /
Peter, J. Paul.
Understanding consumer behavior / J. Paul Peter, Jerry C. Olson. - Burr Ridge : Irwin, 1994. - XV, 485 s. : il. ; 26 cm. - The Irwin Series in Marketing .
Bibliog. s.435-455. Indeks.
0256122784
Postawy konsumentów.
Understanding consumer behavior / J. Paul Peter, Jerry C. Olson. - Burr Ridge : Irwin, 1994. - XV, 485 s. : il. ; 26 cm. - The Irwin Series in Marketing .
Bibliog. s.435-455. Indeks.
0256122784
Postawy konsumentów.