Widok standardowy Widok MARC

Pozycja Hasło przedmiotowe

Liczba rekordów, w których użyto hasła: 5

001 - CONTROL NUMBER

  • control field: 32864

003 - CONTROL NUMBER IDENTIFIER

  • control field: POZN 31

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20251227185613.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 040227 ||a|znnbabn |a ana |c

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

  • LC control number: s 2004110002

040 ## - CATALOGING SOURCE

  • Original cataloging agency: WA U/IG
  • Subject heading/thesaurus conventions: kaba
  • Transcribing agency: WA U/IG
  • Modifying agency: WA U/EDP
  • Modifying agency: LUBL 64/MK

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Pozycjonowanie (reklama).

450 ## - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Positionnement (publicité) [f]

450 ## - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Positioning (Advertising) [c]

450 00 - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Pozycjonowanie produktu.

450 00 - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Produkty handlowe
  • General subdivision: pozycjonowanie.

450 00 - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Product positioning.

450 00 - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Pozycjonowanie sprzedażowe.

450 00 - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Koncepcja produktu.

450 00 - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Plasowanie produktu.

450 00 - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Pozycjonowanie konkurencyjne.

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: g
  • Topical term or geographic name entry element: Znaki handlowe.

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: g
  • Topical term or geographic name entry element: Reklama
  • General subdivision: aspekt psychologiczny.

550 00 - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: g
  • Topical term or geographic name entry element: Reklama porównawcza.

670 ## - SOURCE DATA FOUND

  • Source citation: RAMEAU

670 ## - SOURCE DATA FOUND

  • Source citation: NEP
  • Information found: (Wykreowanie koncepcji produktu i jego wizerunku w celu pożądanego jego ulokowania w umyśle klienta)