Prof. ; marketing ; School of Business at Univ. of Pensylwania, College of Business Administr. at Univ. of Florida.

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. - Burr Ridge, 1992.

LCC

Kp. Selling / Bart A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. - 3rd ed. - Boston, 1998.

Handbook of marketing / ed. by Barton Weitz and Robin Wensley. - London, 2003