Loudon, David L. <br/><br/>
Consumer behavior :  concepts and applications / 
David L. Loudon, Albert J. Della Bitta. 
 - 4th ed. 
 - New York :  McGraw-Hill, Inc.,  1993. 
 - XXIII, 788 s. :  il. ;  27 cm. 
 - McGraw-Hill Series in Marketing .
 - McGraw-Hill Series in Marketing .
<br/><br/>Indeks. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Preferencje konsumenta--podręczniki akademickie.<br/>Konsumenci--postawy--Stany Zjednoczone--podręczniki akademickie.
<br/><br/><label>Universal Decimal Class. No.: </label>339.138 :  658.8.011.1