Pires, Guilherme D. <br/><br/>
Ethnic marketing :  theory, practice and entrepreneurship / 
Guilherme D. Pires and John Stanton. 
 - First issued in paperback. 
 - New York ;  London :  Routledge is an imprint of the Taylor & Francis Group, an informa business,  2020. 
 - XIII, [3], 357 stron :  ilustracje ;  23 cm. 
 - Routledge Studies in Marketing ;  5 .
 - Routledge Studies in Marketing  5 .
<br/><br/> ISBN w wersji ebook bez dywizów. 
<br/><br/>Bibliografia przy rozdziałach. Indeks. 
<br/><br/><label>ISBN: </label>9780367732172 9781138210608 9781315454894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--badania transkulturowe.<br/>Segmentacja rynku.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Opracowanie