Mesquita, José Marcos Carvalho de. <br/><br/>
Marketing analytics :  statistical tools for marketing and consumer behavior using SPSS / 
José Marcos Carvalho de Mesquita and Erik Kostelijk. 
 - London ;  New York :  Routledge Taylor & Francis Group,  2022. 
 - 200 stron :  ilustracje ;  26 cm. 
 - Mastering Business Analytics .
 - Mastering Business Analytics .
<br/><br/>Bibliografia na stronach [197]-198. Indeks. 
<br/><br/><label>ISBN: </label>9781032052182 9781032052199 9781003196617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPSS (oprogramowanie).<br/>Analiza danych.