TY  - BOOK
AU  - Mesquita,José Marcos Carvalho de
AU  - Kostelijk,Erik
ED  - Taylor & Francis (Londyn).
TI  - Marketing analytics: statistical tools for marketing and consumer behavior using SPSS 
T2  - Mastering Business Analytics
SN  - 9781032052182
PY  - 2022///
CY  - London, New York
PB  - Routledge Taylor & Francis Group
KW  - SPSS (oprogramowanie)
KW  - kaba
KW  - Analiza danych
N1  - Bibliografia na stronach [197]-198. Indeks
UR  - https://library.put.poznan.pl/spisy_tresci/227153.pdf
ER  -