Retail marketing :  for employees, managers, and entrepreneurs / 
Warren G. Meyer [et al.]. 
 - 8th ed. 
 - New York :  McGraw-Hill,  1988. 
 - [12], 580 s. :  il. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070416982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Handel detaliczny.<br/>Marketing.