Aaker, David A.  (1938- ). <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 3rd ed. 
 - New York :  John Wiley & Sons,  1992. 
 - XVI, 394 s. :  rys. ;  23 cm. 
<br/><br/> Indeks. 
<br/><br/>Indeks. 
<br/><br/><label>ISBN: </label>0471532533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--zarządzanie.