Kinnear, Thomas C.  (1943- ). <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 4th ed. 
 - New York :  McGraw-Hill,  cop. 1991. 
 - XXI, 856 s. :  il. ;  25 cm. 
 - McGraw-Hill Series in Marketing .
 - McGraw-Hill Series in Marketing .
<br/><br/>Indeks. 
<br/><br/><label>ISBN: </label>0070347573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Badania marketingowe--podręczniki akademickie.<br/>Marketing--zarządzanie--podręczniki akademickie.