Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens, Courtland L. Bovée ; with the editorial coll. of Jack. J. Whidden. 
 - 5th ed. 
 - Burr Ridge [etc.] :  Irwin,  1994. 
 - XXX, 573, [81] s. :  il. (w tym kolor.) ;  29 cm. 
 - Irwin Series in Marketing .
 - The Irwin Series in Marketing .
<br/><br/><label>ISBN: </label>025613412X