TY  - BOOK
AU  - Arens,William F.
AU  - Bovée,Courtland L.
ED  - Richard D. Irwin (Homewood).
TI  - Contemporary advertising
T2  - Irwin Series in Marketing
SN  - 025613412X
PY  - 1994///
CY  - Burr Ridge [etc.]
PB  - Irwin
ER  -