Peter, J. Paul. <br/><br/>
Understanding consumer behavior / 
J. Paul Peter, Jerry C. Olson. 
 - Burr Ridge :  Irwin,  1994. 
 - XV, 485 s. :  il. ;  26 cm. 
 - The Irwin Series in Marketing .
<br/><br/>Bibliog. s.435-455. Indeks. 
<br/><br/><label>ISBN: </label>0256122784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Postawy konsumentów.