Graham, John Rushton (1931- ). Magnet marketing : the ultimate strategy for attracting and holding customers / John R. Graham with Steven J. Bennet. - New York : John Wiley & Sons, cop. 1991. - XIV, 242 s. ; 24 cm. Indeks. ISBN: 0471526487 Subjects--Topical Terms: Marketing--zarządzanie.Obsługa klienta