TY  - BOOK
AU  - Graham, John Rushton
AU  - Bennett, Steven J.
TI  - Magnet marketing: the ultimate strategy for attracting and holding customers 
SN  - 0471526487
PY  - 1991///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - zarządzanie
KW  - Obsługa klienta
N1  - Indeks
ER  -