Gamble, Michael W. Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble. - New York : McGraw-Hill Book Company, 1986. - XV, 448 s. : fot., wykr. ; 24 cm. - McGraw-Hill Series in Mass Communication . - McGraw-Hill Series in Mass Communication . Bibliogr. przy rozdz. Indeks. ISBN: 0070227705 Subjects--Topical Terms: Mass media--podręczniki akademickie. Universal Decimal Class. No.: 621.39