Bovée, Courtland L. <br/><br/>
Marketing / 
Courtland L. Bovée, John V. Thill. 
 - New York :  McGraw-Hill,  cop. 1992. 
 - XXXI, 761, [100] s. :  il. kolor. ;  26 cm. 
 - McGraw-Hill Series in Marketing .
 - McGraw-Hill Series in Marketing .
<br/><br/>Bibliogr. s. R-1-23. Indeks. 
<br/><br/><label>ISBN: </label>0070067341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.