TY  - BOOK
AU  - Bovée,Courtland L.
AU  - Thill,John V.
ED  - McGraw-Hill Companies.
TI  - Marketing
T2  - McGraw-Hill Series in Marketing
SN  - 0070067341
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - kaba
N1  - Bibliogr. s. R-1-23. Indeks
ER  -