Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research - Allen, Derek (1959- ).; Rao, Tanniru R. (1940- ).; ASQ Quality Press (Milwaukee, Wisconsin : ASQ Quality Press, 2000)
Bibliogr. s. 231-234. Indeks.
Keywords: Zadowolenie konsumentów.; Statystyka