Raab, Gerhard  (1961- ). <br/><br/>
Customer relationship management :  a global perspective / 
Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya, G. Jason Goddard. 
 - Aldershot :  Burlington :  Gower Publishing Limited ;  Gower Publishing Company,  cop. 2008. 
 - IX, [1], 204 s. :  il. ;  24 cm. 
<br/><br/>Bibliogr. s. 191-197. Indeks. 
<br/><br/><label>ISBN: </label>9780754671565