TY  - BOOK
AU  - Raab,Gerhard
AU  - Ajami,Riad A.
AU  - Gargeya,Vidyaranya B.
AU  - Goddard,G.Jason
ED  - Gower (Aldershot).
TI  - Customer relationship management: a global perspective 
SN  - 9780754671565
PY  - 2008///
CY  - Aldershot, Burlington
PB  - Gower Publishing Limited, Gower Publishing Company
N1  - Bibliogr. s. 191-197. Indeks
ER  -