Ellwood, Iain. <br/><br/>
Wonder woman :  marketing secrets for the trillion-dollar customer / 
Iain Ellwood ; with Sheila Shekar. 
 - Basingstoke ;  New York :  Palgrave Macmillan,  2008. 
 - XV, 240 s. :  il. ;  24 cm. 
<br/><br/>Bibliogr. s. 227-235. Indeks. 
<br/><br/><label>ISBN: </label>9780230201606 0230201601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Segmentacja rynku.<br/>Konsumentki.<br/>Rynki docelowe.