Cohen, Marshal. <br/><br/>
Why customers do what they do :  who they are, why they buy, and how you can anticipate their every move / 
Marshal Cohen. 
 - New York [etc.] :  McGraw Hill,  cop. 2006. 
 - VII, 184 s. :  il. ;  24 cm. 
<br/><br/>Indeks. 
<br/><br/><label>ISBN: </label>0071460365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Preferencje konsumenta.