Wreden, Nick. <br/><br/>
ProfitBrand :  how to increase the profitability, accountability & sustainability of brands / 
 Profit brand 
Nick Wreden. 
 - London ;  Sterling, VA :  Kogan Page,  cop. 2005. 
 - VII, [3], 210 s. :  il. ;  24 cm. 
<br/><br/>Bibliogr. s. 197-202. Indeks. 
<br/><br/><label>ISBN: </label>0749444657 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Towary markowe--zarządzanie.<br/>Branding (marketing).<br/>Marketing.<br/>Relacje z klientami.<br/>Marketing relacyjny.